Would You Pay a Subscription for a Mouse? Logitech Explains
The mouse is so durable that it will outlive its owner, but with a subscription for updates. Logitech has spoken out on the strange rumors.
In the last week of July, we learned that Logitech was allegedly working on a mouse that would last for decades and have readily available replacement parts. The company would also introduce a subscription for software updates.
These conclusions were drawn from an interview with Logitech CEO Hanneke Faber. Users immediately began protesting against the subscription. On August 7, Logitech explained that it was not quite as the media reported.
The mouse is an idea, there will be no subscription
First and foremost: Logitech has no plans to introduce a “subscription mouse,” as Logitech’s head of communications Nicole Kenyon has made clear.
Secondly: The “Eternal Mouse” will not hit stores. The one Hanneke Faber talked about in the interview is just a concept model, developed in a research lab in Ireland. The prototype is one of the directions the company is exploring in its quest for a sustainable future.. It is intended to provoke alternative thinking, not to control a computer. Currently There are no plans to introduce it to the market.
Of course, it cannot be ruled out that Logitech will reach for the “eternal mouse” and subscription in the distant future. However, Logitech’s current strategy does not provide for such a business model. We can part ways.
