Apple is 50 years old. A lot has changed during this time

Apple is 50 years old. A lot has changed during this time

Fifty years ago, a great idea was born in a small garage. Apple was founded on the simple belief that technology should be a personal experience, and that belief – radical for its time – changed everything.

April 1 marks Apple’s 50th anniversary. From the first Apple computer to Mac, from iPod to iPhone, iPad, Apple Watch and AirPods, and to the services we use every day – App Store, Apple Music, Apple Pay, iCloud and Apple TV – we have spent five decades redefining what’s possible and putting powerful tools into people’s hands. With each breakthrough, we were guided by one idea – that the world is moved forward by those who think differently.

This is because progress always starts with someone – an inventor or scientist, a student or a storyteller – who imagines a better solution, a new idea, a different path. This spirit has guided Apple from the very beginning. But it never belonged exclusively to us.

Every invention we bring into the world is just the beginning of history. These most significant chapters are written by all of you – people who use our technology to work, learn, dream and discover. You’ve made breakthroughs and started companies. You cheered up your loved ones in hospitals and immortalized your children’s first steps. You have run marathons, written books and renewed friendships. You followed your curiosity, found a new favorite song, and shared stories that connect us all.

In your hands, the tools we create have improved lives and sometimes even saved them. And this is what inspires us – not what technology itself can do, but everything you can achieve with it.

At Apple, we focus more on building tomorrow than remembering yesterday. But we couldn’t let this milestone pass without thanking the millions of people who make Apple what it is today – our incredible teams around the world, the developer community, and every customer who has joined us on this journey. Your ideas inspire our work. Your trust drives us to improve. Your stories remind us of all we can achieve when we think differently.

If you’ve taught us anything, it’s that the people crazy enough to believe they can change the world are the ones who do.

So let’s raise a toast to the crazy.

Misfits.
Rebels.
Rowdies.
Mismatched.
Those who see things differently.

For you.

Tim Cook, CEO of Apple

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