Apple and Huawei dominate the watches market. Samsung is falling
Counterpoint analyzes the watch market. Huawei and Apple rule
The smartwatch market is quite different from the smartphone segment. Among smartwatches, Huawei is much stronger, having fallen off the podium in the phone sector years ago due to US sanctions. However, this is not noticeable in the watch market. Huawei boasts the highest growth and a strong second place. However, gold traditionally belongs to Apple.
He is currently on the highest step of the podium Apple. In 2025, it could boast of a market share reaching 23% (up from 22% in 2024). The silver medal belongs to Huaweiwho has 17% of the market pie. This is an increase from 13% in 2024. In third place is another representative of the Middle Kingdom, i.e Xiaomi. It grew from 8% in 2024 to 9% in 2025.
Thus, Xiaomi overtook the Korean one Samsungwhich dropped from 9% in 2024 to 7% in 2025. In fifth position Imoowhich grew from 6% in 2024 to 7% in 2025. We are also witnessing that the smartwatch market is slowly starting to become concrete. The share of all other producers dropped from 43% to 37%.
