Google makes up its own bastards. Some people already see it
SEO specialists don’t know what’s going on
According to The Verge and Search Engine Land Our benevolent Google has begun replacing original news and page titles with AI-generated versions, often shortening them or changing their tone and intent.
The displayed headings are no longer a direct copy of the SEO title or large heading from the page code, but a dynamically selected or reformulated version, based on various page elements (e.g. title, h1, og:title, key headings or internal text). In other words, Google will write its own bastards (click-baiting titles). bait from the bait).
Google promises not to make things up – yes, of course
The company emphasizes that the goal is to better match titles to search queries and increase engagement, but at the same time assures that a possible future version of this feature would not be based on a generative model.
At the same time, the giant does not explain how it would change headlines in the future without AI. The result is that in many cases websites see headlines in the search engine that they never wrote, and their tone or meaning differs from the original.
Since Google itself now generates the title, editors lose control over click-through rates and SEO conditions, and the ranking may depend on the AI’s interpretation of the content, not the author’s wording.
