Google dragged through the mud by internet users because of advertising
Google caused a stir with its short ad film broadcast during the Olympic Games. It was supposed to be a tender and sappy ad, but no one expected such a reaction from Internet users.
Due to the ongoing Olympic Games in Paris, Google decided to release a dedicated advertising spot. Sensitive and sentimental. The problem is that the general the reception of the advertising video was far from expected.
It’s about “Dear Sydney” adin which we learn the story of a little girl who she always wanted to be an athleteand her father loyally cheered her on and supported her. One of the goals of the clip’s heroine was to write a letter to her idol – hurdler Sydney McLaughlin-Levrone. What did her father suggest to the girl in this regard? Not his own help, but recommended seeking advice from Gemini, Google’s AI chatbot.
What’s all the fuss about?
Write that the ad was poorly received, that’s definitely not enough. The material was broadcast during the games, but due to negative reactions from Internet users, the ad was taken off the air. Google immediately responded to the whole mess by saying that during testing everything indicated that the reception of this type of material would be positive. Unfortunately, they clearly miscalculated. Comments under the ad were disabled immediately following the wave of criticism.
Nothing to add, nothing to subtract, we can only wonder if the tests were also done using Gemini.
See: Google has gone crazy. Advises eating rocks and adding glue to pizza
