Barbie with autism. Reproducing stereotypes or an important gesture?

Mattel has launched a Barbie model that has never existed before. And quite possibly it should be. This is a doll with headphones, a tablet and a fidget spinner – an addition to the Barbie Fashionistas collection.

The new Barbie was designed in consultation with the Autistic Self Advocacy Network (ASAN). Its main task is reflection the real experience of people with autism. The doll’s creators believe that in this way even “more children will be able to find themselves” in the famous Barbie doll.

It’s incredibly important for young people with autism to see authentic, joyful images of themselves, and that’s exactly what this doll is.

Barbie has movable elbow and wrist joints so she can simulate movements, and her gaze is deliberately moved to the side. This is intentional and reflects the way some people with autism avoid direct eye contact.

Autistic Barbie is wearing a lavender, loose, striped dress and, importantly, flat shoes and loose hair. Its hallmark are noise-cancelling headphones, which is important for people suffering from excess external stimuli. Of course, Barbie still looks chic and fashionable, which is why her outfit and headphones are matched to a tablet that displays symbol-based applications (this allows communication without speaking). The fidget spinner that Barbie holds in her hand really spins.

Barbie has always strived to reflect the world children see and the possibilities they imagine. We’re proud to introduce our first autistic Barbie as part of this ongoing work.