War for the future. Some people turn on ads, others turn them off
Representatives Perplexity they admitted that at the end of last year ad fading has started and there are currently no talks on new contracts with advertisers. This is an important turnaround because this start-up was among the first companies in the generative AI sector to openly experiment with such a source of revenue.
Perplexity sides with Anthropic in opposing OpenAI’s approach
According to one manager the problem with ads is that users can begin to question the credibility of each answer. In a world where a chatbot is supposed to provide objective information, even the slightest suspicion of promoting specific products can undermine the foundation of the entire business. That’s why the company wants to focus today on creating services for which customers will actually be willing to pay.
The new strategy assumes a stronger entry into the professional segment. Perplexity targets business customers and demanding users – financial analysts, lawyers, doctors and management staff. They are to become the main source of revenue through paid subscriptions and advanced service packages.
Perplexity’s decision is part of an increasingly clear division in the world of artificial intelligence. Some companies choose a subscription model and declare no advertising, for example Anthropiccreators Claude. In turn, other players are openly testing the advertising model. OpenAI in recent days it has started trying to show ads to users of the free version ChatGPT.
The AI market today faces a serious dilemma. On the one hand, the costs of developing and maintaining models are growing rapidly, on the other hand, users expect neutrality. Whether advertising proves to be an acceptable compromise or is deemed a threat to credibility may define the direction of the entire industry in the coming years.
