Urgent! Google has changed its mind. There will be no cookie revolution

Four years ago, Google wanted to give us back our privacy and block cookies from external sites. Of course, the company made it clear that it would take a few years, but the intentions and that first step mattered. Google wanted to work out some common solutions with the advertising industry. It is known that These files form the basis for tracking our activities on the Internet and tailoring advertising.

Blocking cookies would mean that small files (cookies) containing information about visited websites, among other things, would not be transferred between websites.

However, Google announced earlier this week that it was abandoning its plans to phase out third-party cookies in Chrome.. Instead, it plans to introduce new browser feature. It will allow users to make informed decisions that will impact their browsing experience.

Cookies are bits of data stored on a user’s device that store login details, website preferences, and allow third parties to track a user’s movements to personalize advertising.

Cookie response didn’t work?

In early 2024, Google began rolling out Privacy Sandbox to a small percentage of users, which was intended to provide the internet with advertising revenue without violating user privacy. Google thinks it could be done without cookies. It would seem like good common ground. Companies would still be able to advertise, and users wouldn’t be tracked by anyone.

But earlier this week, Google announced a change of decision. This came after consultations with developers, publishers, and people in the advertising industry. The more advertiser-friendly approach won out. Google, however, will not eliminate cookies. They have published a new development path for Privacy Sandbox on their website.

Here’s an updated approach that increases user choice. Instead of phasing out third-party cookies, we’d introduce a new Chrome experience that lets people make informed choices that apply across their entire web browser. They can adjust that choice at any time.

– we read in a post published by Google Vice President Anthony Chavez on the Privacy Sandbox website.

There is no information yet about the details of the “new experience” in Chrome. It seems that Google will still allow cookies, the user will be provided with an alternative – the ability to enter a privacy mode, based on Privacy Sandbox.

See: Google Chrome. You will no longer exit the browser by accident
See: Millions of people add them to Google Chrome. They have a side effect