This market will soon be worth billions. There is room for improvement
The data doesn't lie. More than 50% of the world's population, or four billion people, experience water shortages once a month. Fortunately, there are people working to solve this problem. And there is something to fight for. It is estimated that in 2032 the atmospheric water harvesting market will be worth $13.5 billion.
Swapnil Shriwastav, the founder of the startup, has always been interested water shortage problem in the world. He started with student projects, and now he is the owner of a quite successful startup, Uravu Labs, based in Bangalore. It converts air into water using atmospheric water generators containing a liquid desiccant that absorbs moisture from the air. Sunlight or renewable electricity heats the desiccant to 65 degrees Celsius, which releases moisture that can be condensed into drinking water.
One of the elements of inspiration was Star Wars, in which there is an air-water device. I thought why not try it. It was more of a curiosity project.
– says Shrivastava.
This entire process takes 12 hours. Each unit produces 2,000 liters of drinking water. Unfortunately, the project initially turned out to be completely financially unprofitable. In India, the startup found neither a sponsor nor sufficient support, but the hotel industry became interested in it.
Currently, he sells water to 40 customers from the hotel and catering industry. The project's pioneers say they wanted to work for a non-profit organization and help provide drinking water to communities struggling with water shortages. But organizations are afraid of technology, doubt its effectiveness and are not ready for it yet. Everything indicates that it is only a matter of time. There is huge potential in work on obtaining atmospheric water.
According to the Global Market Insights report, the atmospheric water generation market was valued at $3.4 billion in 2022. It is estimated to be worth $13.5 billion in 2032.
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