Thermomix wants to take care of the health of all Poles. For this purpose, they join forces with Ewa Chodakowska’s brand.
It will not be an exaggeration to say that the popularity of kitchen robots in Poland began with Thermomix. An increase in interest could be noticed even with the TM5 model, but the real craze started only with the TM6. Since then, however, many, sometimes cheaper, imitators have appeared Thermomix is still selling well in Poland. In 2022 alone, over 246,000 units of the device were sold on our market, which translates into over 20,000 models purchased per month and approximately 676 each day.
Thermomix and BeDiet start cooperation
Thermomix and the BeDiet brand by Ewa Chodakowska will join forces to take care of the health of Poles. The cooperation begins with a publication the “BeDiet Diet on Thermomix” collection, was created in cooperation with the Thermomix Recipes Department and BeDiet dietitians. The collection is available on Cookido from January 30 and includes 50 ideas for healthy meals, including breakfasts, snacks, lunches and dinners. The recipes include cinnamon oatmeal with blueberries and coconut, salad with lentils, dried tomatoes and olives, spinach and cauliflower curry with rice and Bowl with chickpeas and bulgur.
The brands have also developed a joint e-book, which contains information about the principles of composing healthy meals, as well as the functionalities of the Thermomix device that make their preparation easier and faster. The e-book is available for sale on the BeDiet platform.
Collaboration also includes activity on social media Thermomix and BeDiet. On January 30, a competition for observers of both brands was launched there, in which you can win the latest Thermomix TM6 device and BeDietTV subscriptions. There are also plans to broadcast live cooking of healthy recipes on Facebook and YouTube.