Thermomix has possessed Poles. We buy them wholesale
Poland is the second market for Thermomix after Germany, according to a report by Vorwerk Group. The high price of the device does not bother us.
The total value of goods and services sold in Poland by the Thermomix manufacturer, Vorwerk Group, in 2023 amounted to approximately PLN 1.2 billion – according to data disclosed by Business Insider. During this time, it found buyers 232 thousand devices from the Thermomix linewhich makes Poland, next to Germany, the most important sales market for the company.
If we look at the said data on a daily basis, then On average, over 635 robots are sold in Poland every day. With a retail price of PLN 6,445, this is undoubtedly worth noting. Especially since this is not the end of the expenses, because the Cookidoo subscription, a platform with recipes, is free only for the first six months. Later, the subscription costs PLN 199 for 12 months.
Regardless of the costs, according to statistics, the Cookidoo platform is also extremely popular. In April this year recorded 5 million active users. In the annual report, the entire Vorwerk Group boasted revenues of EUR 3.2 billion, i.e. over PLN 14 billion.
At the same time, Vorwerk Group has a total of over 100,000. consultants, being the undisputed leader in direct sales in Europe and direct sales of household appliances around the world. Spokesman Thomas Stoffmehl emphasizes that significant growth in this area has been achieved for the fourth year in a row.
Unfortunately, it is difficult to compare Thermomix's results with its discount competitors, such as Monsieur Cuisine Smart from Lidl or MPM iCook from Biedronka. Theory would suggest that much cheaper alternatives should sell better, except at discount stores they don't report selling single products.