The most popular holiday ad was made by AI. Internet users comment

The most popular holiday ad was made by AI. Internet users comment

Advertisements using AI still arouse very strong emotions. Coca-Cola found this out when it released this year’s edition of its Christmas ad “Closer and Closer to Christmas”. It was created by AI.

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There is probably no person who would not recognize Coca-Cola’s Christmas ad. “It’s getting closer to Christmas” has been ringing in our ears since at least November. The company, like every year, has just released a new version of the ad. Following the trends, this ad was fully created by artificial intelligence. However, it is difficult to impress Internet users. There was an immediate uproar on the Internet under the broadcast clip:

Coca-Cola. Zero effort.

Merry Christmas AI! It’s as touching as an aluminum Christmas tree.

“Real magic”, generated by AI.

The ad reflects the company’s values: artificial, anti-human and leaves you with a nasty taste in your mouth.

– Internet users do not spare words of criticism in the comments.

Internet users: “They destroyed the spirit of Christmas”

As every year, a distinctive red truck travels across snow-covered routes. Laughing people are given gifts by Saint. Santa Claus with bottles of Coca-Cola, and adorable bears watch everything from a distance. This, in short, is what an advertisement generated by AI for the Coca-Cola company looks like. The ad was created in just a few days. The Silverside AI studio has created as many as 110 versions for different cities. A remix of elements taken from previous versions of the ad was created. They are 15 seconds long and contain about 10 scenes.

Internet users, like they do, have been looking for loopholes since the ad was broadcast. Interestingly, they noticed several irregularities, including errors in the proportions of the human body, the stationary wheels of a moving truck and the swollen hands of Saint. Nicholas. According to some, the ad looks more like a bizarre hallucination than the drink ad they are used to.

Are Internet users right? See for yourself.

See: The first advertisement for a chain of stores created by AI. Viewers divided
See: Google dragged into the mud by Internet users because of advertising

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