The giant advertises new features with two funny videos

At the same time, when Apple started implementing Apple Intelligence in iPhone 16 and iPhone 15Pro, it published two short videos presenting the new features in an accessible way. The first one presents new Apple Intelligence feature Writing Toolswhich is designed to help “words sound more professional, friendly, or concise.”

The video is nothing more than that a minute-long skit that takes place in an officestarring the laid-back Warren. A man happily types out a message on his iPhone to his boss:

“I thought this project would require a little more zhuhzing. You’re such an enchilada. Talk to me.”

Realizing that the message was too casual to send to the boss, Warren uses the new tool and selects the professional option. In the blink of an eye, his message takes the desired shape and is ready to be sent. The boss is surprised that Warren can put together something so professional. Completely confused, he reads it aloud.

The second video shows daughters giving their father a birthday present. The wife has clearly forgotten about this big day and grabs her iPhone in panic. She asks Apple Intelligence to quickly edit a video of her daughters and father over the years and gives it to her husband as a gift. The father is delighted with such a gift.

You can use the new Apple Intelligence features on compatible devices by updating them to iOS 18.1. Apple Intelligence in Poland and EU countries will be available in the first half of next year.

See: A surprising analysis of Apple’s results. All because of iPhone 16
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