Sony dominates the smartphone camera scene and introduces a generation

Sony, although less visible in the smartphone market, continues to exert a major influence as the designer of the IMX sensors, which power a plethora of products, including those from Apple, Oppo and Xiaomi. Sony recently announced that these sensors will now be sold under the Lytia brand, accompanied by the presentation of new sensors.

Sony may have stopped making waves in the smartphone market

, but do not think that the Japanese firm has slipped away from the world of mobile technology. Far from there. In reality, Sony is omnipresent, not as a smartphone brand, but as the creator of the Sony IMX sensors which equip an impressive number of products, in particular those of giants such as Apple, Oppo or Xiaomi.

According to the most recent data, the company has 54% market share in this sector. It is therefore obvious that any change or innovation on their part is going to have a major influence on the global industry.

The latest novelty: these famous photo sensors will now be marketed under the Lytia brand, abandoning the IMX name. This name change is accompanied by the announcement of new sensors.

A full range of sensors

THE Sony LYT900, First of all. With a 1/0.98 inch format, it is slightly larger than the IMX989, which can be found, for example, in the main camera of the Xiaomi 13 Ultra. This CMOS sensor retains a definition of 50 megapixels, but Sony promises “excellent tone”, enough to make lovers of beautiful photos salivate.

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Next comes the LYT800. Its 1/1.43 inch format, despite a significantly smaller surface, does not disqualify it in the face of the image quality of the sensors currently available in 1 inch format. The definition is 53 megapixels, but the main attraction of this sensor is that it is the first to have a “dual-layer transistor pixel structure”, which is supposed to improve the signal-to-noise ratio.

The LYT700, on the other hand, is designed in 1/1.56 inch format. This 50-megapixel sensor was specifically designed for slim camera modules, without sacrificing advanced features and support for multiple on-chip HDR processes.

The LYT600, smaller with its 1/1.95 inch, still offers a definition of 50 million pixels. An ideal format for high quality ultra wide angle or telephoto cameras.

Finally, the LYT500 is distinguished by its 1/2.93 inch format and its 50 megapixel definition, optimized for taking selfies and supporting a permanent mode.

If the announcement of this new range of sensors is something to delight fans of mobile photography, Sony has not yet specified when these Lytia sensors will begin to be delivered, nor in which smartphones they will make their first appearance. One thing is certain, the Japanese firm continues to play a key role in the mobile photography industry, and Lytia could well establish itself as a must-have on the market.

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