Qualcomm processors are a dud. Consumers return equipment
Qualcomm wanted to be like Apple, but the competition says it didn’t work out. Consumers are returning laptops with Snapdragon X Elite/X Plus chipsets to stores in droves.
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Michelle Johnston Holthaus, interim co-CEO of the company Intelshe drew attention to very high percentage of returns of computers with Qualcomm processors based on architecture ARM. According to her, this is currently the most important problem reported by retailers.
NVIDIA and MediaTek are preparing their own ARM chip
In the third quarter of 2024, devices with Snapdragon X Elite and X Plus systems accounted for just 0.8% of the personal computer market. Overall, ARM-based client computers have approximately 10% of the market share, with systems accounting for the dominant majority Apple with M series processors.
According to the Blues The main reason for returns is compatibility issues. In the case of Windows for ARM, we have access to a limited pool of applications, and translation does not work well. As a result These are neither computers for work nor for entertainment – mainly for browsing the Internet or replying to e-mails.
Of course Intel takes competition from ARM seriously. However, the latest x86-based processors such as the Lunar Lake Whether AMD Ryzen AI 300significantly extended the operating time on one charge, taking away one of ARM’s main advantages. Qualcomm, on the other hand, does not have an advantage like Apple and their closed ecosystem that allows them to put pressure on application developers.
And although customers are currently choosing proven and familiar solutions, this may change in the coming years. Especially with the rumors about the entry of another player into the market – NVIDIA. The Greens apparently made a connection cooperation with MediaTek and they are preparing a joint arrangement that may debut as early as 2025.