Poles rushed to buy such equipment. Three generations of flagships back
Poles are no exception. The trend towards refurbished devices is also visible around the world, where sales of used smartphones are growing three times faster than new ones. This phenomenon can be seen both in market data and in sales observations of Luxtrade – a store specializing in refurbished electronics.
Three generations of flagships behind
Luxtrade data shows that in 2025, customers were most likely to choose refurbished smartphones belonging to three generations below the current flagship. The sales leader turned out to be the iPhone 14 Pro 128 GB – a model that remains a fully functional choice for subsequent years of use. An important factor influencing these decisions is the price-quality ratio. The refurbished iPhone 14 Pro is on average about 35 percent cheaper. cheaper than a new copy available in the largest electronics chains.
Sales of refurbished electronics show clear seasonality. July 2025 was a record month – sales in all Luxtrade channels were as much as 46%. higher than the monthly average for the period January–November 2025. The reasons are very prosaic: holiday trips promote damage and loss of phones, and at the same time, this is the time when children often get their first smartphones. In such situations, quick availability of equipment becomes crucial.
According to Luxtrade data, in 2025, Poles increasingly used quick and convenient forms of payment when purchasing refurbished devices. About 50 percent orders were processed via fast online transfers. At the same time, nearly 30 percent customers decided to purchase in installments, choosing it primarily in unplanned situations – such as a sudden breakdown or loss of a smartphone. Spreading the cost over time allows in such cases to avoid a one-time burden on the household budget.
Luxtrade data also shows dynamic growth in the market for refurbished devices during Black Friday, St. Nicholas Day and Christmas. Compared year to year, sales from mid-November to mid-December increased by nearly 280%, which confirms the increasing popularity of rational electronics purchases.
A growing trend in the world
According to Counterpoint Research, global sales of used smartphones – including refurbished devices – increased by approximately 3%. in the first half of 2025, despite the unstable market environment. In some regions, the growth rate was even higher, such as in Africa, where it reached approximately 6%. At the same time, IDC analysts forecast that throughout 2025, the volume of used smartphones introduced to the market will increase by approximately 3.2%. compared to 2024, while the market for new devices will grow only by approximately 1%. This shows that the refurbished device segment is growing faster than the traditional smartphone market today
