Poles love these stores. A huge expansion is coming
More cheap electronics and other products from Action? It turns out that soon this store will be at your fingertips, for almost everyone. The chain has revealed ambitious plans for development in Poland.
Action has revealed its development plans for the second half of 2024. It must be admitted that they are extremely ambitious – they include a very wide expansion of the Dutch discount chain. And in the first half of the year, the chain launched as many as 119 new stores, it is scary to be afraid of what will happen next.
Action is going like a storm
Action not only opens stores, but also constantly improves its work on private label products.
Our customers highly value Action’s own brands because of their unbeatable price-quality ratio. That is why we constantly invest in the quality and durability of these products.
– says Action CEO Hajir Hajji.
Action has one goal – to become a leader in each of the categories offered. And there are as many as 14 of them. It attracts customers mainly with discounts. In order to gain an advantage in the discount market, it plans to launch 330 new retail outlets this year. The main emphasis will now be on the development of non-food discount stores.
The chain currently serves over 17.3 million customers weekly. It has 2,685 stores in 12 countries. Pepco is planning similar actions, with plans to open 400 new stores.
See: Fly to Action. Useful electronics for a hat of pears
