Pekao scares customers, but that’s good. You better take it to heart
Bank Pekao has launched a nationwide social campaign Let’s be #CYBERvigilantwhich aims to educate Poles in the field of cybersecurity. The campaign is carried out as part of the #cyberPekao program and includes a series of video spots and an interactive mural in Warsaw.
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According to the report “Do you feel safe on the Internet”, as many as 13 million adult Poles have fallen victim to cybercrime. Fake text messages, attempts to extort data, impersonating bank employees – these are just some of the methods used by fraudsters. In response to the growing scale of the problem, Pekao has prepared a campaign to make Internet users aware of potential threats.
Six spots, one goal
As part of the campaign “Let’s be #CYBERvigilant” six video spots will be broadcast (attached below), each covering a different aspect of cybersecurity. The 30-second films present everyday situations in which the characters face fraud attempts. Each story ends with short advice on what to do in the event of a cyber attack.
We fully understand the responsibility of the financial sector to build a safe cyberspace. Therefore, our primary goal is to increase consumers’ awareness of online threats, their consequences, as well as solutions that will make them consciously navigate online and use electronic banking more safely.
– said Michał Nagórka, director of the Security Center of Bank Pekao SA
Interactive mural in Warsaw
In addition to the online campaign, Bank Pekao also prepared an installation in urban space. You can see it at 8 Jaworzyńska Street in Warsaw throughout November interactive muralwhich displays rhetorical questions about cyber threats. The mural aims to draw attention to the problem and encourage reflection on online safety.
In the latest campaign, we want to raise awareness of the potential threats Internet users are exposed to, regardless of the environment they live in and the situations they find themselves in. This time our activities are not limited only to digital ones. We want the campaign to reach the widest possible audience, hence the idea to create an unconventional, attention-grabbing, intriguing and thought-provoking interactive mural.
– emphasized Jorge Sánchez, acting director of the Marketing Department of Bank Pekao SA
