Nintendo is doing everything it can to keep prices stable
Crisis on the memory market caused by the AI craze affects all consumer electronics manufacturers. But Nintendo from the very beginning he has been very cautious about possible pay rises. Just last month, the president Shuntaro Furukawa emphasized that his company must closely monitor the situation, while pointing out that There are no plans to change the price of the console at this time.
Expensive memory is compensated by the sale of games and services
This position was confirmed during the company’s recent financial results presentation. In the question and answer section Furukawa stressed that he did not want to make decisions influenced by short-term turmoil. He also added that any price changes will be considered comprehensively, taking into account not only profitability, but also the rate of platform adoption, sales results and general market conditions.
It should be remembered that Switch 2 made a very strong debut – 17.37 million consoles were sold in 2025 alone. With such a scale of sales Nintendo can afford to offset higher production costs with revenue from games and services.
Of course, we cannot rule out a scenario in which DRAM and NAND prices will increase so much that further additions to the equipment will no longer be profitable and the increases will become necessary. This will depend on demand and supply. For now, however, everything seems to indicate that Nintendo intends to wait through the more difficult period without squeezing players to the bone.
