new more powerful and durable iMacs and MacBooks from October in perspective

Apple would launch this fall a batch of new Macs equipped with more powerful and even less energy-hungry M3 processors.

Planning to buy a new Mac, but can wait a little longer? In this case, it might be appropriate to wait until this fall. In the latest issue of its newsletter PowerOnthe inevitable Mark Gurman explains to us that Apple would work on the launch, in October, of new Macs equipped with the brand new Apple M3 processor.

Mentioned by many rumors in recent months, this new chip would therefore take over from the current M2 processor this fall and would switch to TSMC’s 3 nm engraving to offer better performance and increased energy efficiency despite a number of CPU / GPU cores probably unchanged. As a reminder, the M2 chips have until now used TSMC’s 5 nm engraving, which is older… and inevitably less sophisticated.

Macs unchanged, but boosted by their new M3 chip?

In detail, Mark Gurman discusses the transition of at least three models to this M3 chip: the 24-inch iMac, the 13.6-inch MacBook Air and the MacBook Pro. These different Macs probably won’t get a design overhaul. Rather, we should expect devices more or less identical to the current models, but with simply a more powerful chip inside.

Still according to the journalist of Bloomberg, the latter would arrive on the market a few weeks after the presentation, in September, of the iPhone 15, Apple Watch Series 9 and Apple Watch Ultra 2. It is not known, however, at this stage whether Apple will organize an event dedicated to these new Mac M3s in October, or if their launch will be simply via a press release and an update from the Apple Store. A solution adopted by Apple on several occasions in recent years, mainly for the marketing of products that do not have a new design.

Still, this forecast for October is surprising in terms of timing. The M2 chip, for example, is still used in the all-new 15.3-inch MacBook Air, launched last month. We could therefore imagine a slightly longer life for this processor, introduced for the first time in the summer of 2022, and which we will normally find on board the Apple Vision Pro. That being so, 9to5Mac gives us a relevant explanation. Supply problems would indeed have forced Apple to make the M2 chip last a little longer than expected in its catalog… this could explain the short period between the arrival of the latest M2 devices on the market, and the entry into service. of the first M3 products.

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