Netflix reigns supreme in Poland. Check out the statistics for Q2 2024
JustWatch has published the latest data on the streaming platform market in Poland in the second quarter of 2024. This data comes from an analysis of user preferences collected over the last three months.
In the second quarter of 2024, the Polish streaming market was clearly dominated by Netflix. This service had twice the market share of its closest competitor, Max. Amazon-owned platform Prime Video took third place, just 2 percentage points ahead of the websites Disney+ and Apple TV+.
Trends in the development of the VOD market
Platforms Netflix and Player recorded an increase in the share in the Polish VOD market, increasing their shares by 1p.% until the end of June. On the other hand Viaplay he passed the same decline. This may indicate difficulties in maintaining its position by this service in the competitive VOD market that we are dealing with in our country.
JustWatch’s market share is calculated based on user interest in our website and mobile applications. User interest in Poland is measured by adding movies or TV shows to their watchlist, clicking on a streaming service, or filtering multiple streaming services and selecting the appropriate streaming service.
– JustWatch explains
