more cores and more power to boost Mac sales

According to Bloomberg, Apple is currently testing several Mac models with M3 processors. Among them, a MacBook Pro equipped with the future high-end M3 Max chip. More powerful and autonomous thanks to the transition to 3 nm, these machines will be launched by Apple with the hope of reviving sales of computers that have been declining for several months.

Will the arrival of the M3 chips, the main evolution of Apple Silicon design since the launch of the M1 chips in 2020, help boost sales of desktop and laptop computers at Apple? In any case, this is what the firm hopes, and as we are told Bloomberg this week, she would in any case give herself the means of her ambitions.

We know, in fact, from reliable sources according to the media, that the firm has begun to test several devices for marketing in the coming months. Among them, a new iMac M3, but also Mac mini M3, MacBook Air M3 and MacBook Pro 13 M3. A list to which the MacBook Pro 14 and 16 would now be added. According to Mark Gurman, Apple has indeed kicked off internal testing of the best version of its future MacBook Pro: the one under M3 Max processor.

Towards a formidable M3 Max chip?

According to a developer of macOS applications contacted by the journalist, and having had access to technical specifications, the Apple M3 Max will be able to count on 16 CPU cores and 40 GPU cores. In detail, the CPU part of the chip would thus bring together 12 high-performance cores (for editing, calculation and all activities requiring raw power) and four high-efficiency cores (for office automation, web browsing or even video playback ).

Compared to the current Apple M2 Max, this new chip would therefore rely on four additional high-performance cores and at least two more GPU cores to also enhance the graphics performance of the next MacBook Pros. Last point, the MacBook Pro M3 Max currently being tested by Apple would finally be equipped with 48 GB of RAM.

Be that as it may, with its M3 chip, Apple wants to move up a gear by taking advantage of TSMC’s 3 nm engraving in particular (the firm would have requisitioned all of TSMC’s initial production capacity on its own in this area, as we mentioned a few years ago). This new fineness of engraving should allow the launch of more powerful and more energy-efficient Macs (therefore even less subject to heating and logically even more autonomous than current models).

Apple hopes in this way to revive its computer sales after a particularly gloomy start to the year 2023… or even reverse a disastrous trend: according to analysts, computer sales should indeed experience a new double-digit decline over the course of the year. of this third quarter of 2023.

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