Microsoft’s results show what a big mistake Xbox made
However, it also includes services. After all, Microsoft convinces us that nowadays almost everything with a screen and Internet access is an Xbox. Of course, the hardware branch cannot be omitted here. And so, the lack of discounts on consoles before the holidays and their price increases had a negative impact on the company: we are talking about a 32% drop in revenues compared to the previous year.
There’s something wrong with Xbox
Of course, it could be considered that this is part of Microsoft’s plan to disconnect the Xbox platform from the hardware. The problem is that the decline was also recorded in the context of services. We are talking about 5% compared to last year. All this translates into Xbox declining by as much as 9%, although the company saw revenue growth of 17% across all of its businesses.
This means Microsoft has money to keep Xbox going. However, he doesn’t necessarily have any idea how to do it. The company wants it to be mainly a cloud service and a subscription run on PC computers. The problem is that when it comes to playing on PCs adapted for this purpose, the giant would have to challenge the Steam platform, which sounds quite unrealistic.
And yes, it can be said that the market situation is in favor of Xbox: building gaming computers in the current situation is expensive and unprofitable. Therefore, cloud gaming may become more popular. However, there are two more problems here: Nvidia and GeForce Now, which is considered a much better gaming platform and allows you to own games, and… consoles. That is, local devices that are still relatively cheap and guarantee good operation of any game that appears on them. Thus, Microsoft still has to fight PlayStation for players, even if it does not do it on the console market.
