The upcoming Internationale Automobil-Ausstellung (IAA) 2023 in Munich will be the scene of an important revelation. Mercedes-Benz will indeed present a concept vehicle there, announcing its future entry-level segment. Some already see it as a serious rival for the famous Tesla Model 3.
It was during the Internationale Automobil-Ausstellung (IAA) 2023 in Munich that Mercedes-Benz decided to present an innovative concept vehicle, announcing the vision of its future entry-level segment.
An electric sedan on the horizon
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This new creation from the star brand is seen by some as a potential direct competitor to the popular Tesla Model 3.
The technical details of this new realization are still kept secret. However, a visual has been revealed, revealing a sedan silhouette with a streamlined design, strongly reminiscent of the look of the Vision EQXX concept car, Mercedes’ futuristic proposal for a car that is energy efficient and offers exceptional range.
Everything suggests that the German manufacturer is preparing an electric sedan that could take over from its Class A sedan and CLA models.
This hypothesis is reinforced by the parallel made with the Vision EQXX, a revolutionary vehicle betting on low energy consumption thanks to a reasonably sized battery, while offering record autonomy.
The novelties expected at the IAA 2023
Besides this new sedan, Mercedes-Benz plans to present new versions of the fully electric EQA, EQB and EQV models at the IAA 2023, which will take place from September 5 to 10. Visitors will also have the opportunity to drive the Vision EQXX.
Despite a complex market situation, Mercedes-Benz CEO Ola Källenius remains confident and unwavering in the company’s strategy regarding electromobility. Asked by the media Handelsblatt, he said: “ We remain steadfast (…) we are not changing our strategic objective”. Instead of lowering prices, Mercedes-Benz plans to increase its efforts and investments in the field of electromobility.
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