mBank with something new. No one waited, but many will probably benefit

50 thousand customers now, all before the end of the year

From today, 50 thousand mBank customers can shop on the Morele platform directly in the bank's mobile application. New offers are available in the “Services” tab. By the end of the year, all mBank users will be able to use this function.

This is not mBank's debut in e-commerce, but the next stage of the bank's strategy for 2021-2025. Cooperation with the Morele purchasing platform is a key element of this strategy. According to Inquiry, by 2027 the share of shopping platforms in total e-commerce sales in Poland will increase to 60%.

mBank sees both market and own potential. In 2023, the bank's customers made 240 million transactions in e-shops, spending nearly PLN 27 billion.. The average age of an mBank customer is 37 years old, and the bank's customers are often the so-called “heavy users” of e-shopping, open to innovation.

The mOkazje shopping project enables mBank customers to make easier online purchases directly from the banking application. Both purchase and payment take place without leaving the application.

Initially, these will be hot deals

In the first phase, which has already begun, The bank offers nearly 50,000 customers every day the opportunity to purchase one product at an attractive price. The customer base and product range will be gradually expanded. Ultimately, by the end of the fourth quarter of 2024, all individual customers will be able to use mOkazja Shopping, choosing from several million offers.

At the beginning, the offers are available only to individual customers, in the future mBank also plans to invite its corporate customers to cooperate.