Intel calms down. There are no plans to phase out the GPU

Intel has been in a difficult position for a long time. The problem remains lack of a clearly outlined strategyespecially in the context of AI. In the accelerator segment, the company is currently only talking about the series Crescent Islandi.e. an inference-oriented solution, while the fate of the project Jaguar Shores is still questionable. Also offering consumer graphics cards Battlemage remains quite poor.

During the Cisco AI Summit, Intel’s CEO, Lip-Bu Tanhowever, assured that work on the GPU has not been abandoned. The foundry department is expected to be key to the further development of this segment enable large-scale production of future systems. The CEO also noted the recent strengthening of the management staff, including hiring Eric Demerspreviously associated with Qualcomm. This move is to be part of Intel’s broader strategy to return to the game both in the consumer market and in the field of AI.

This coincides with the declarations made at the Intel Tech Tour 2025 event, where the company announced a transition to an annual product release cycle for the AI ​​segment. However, the challenge is huge, because this segment is today dominated by companies such as NVIDIA and AMD. The Blues must fight on three fronts – competitive total costs, scalability and availability, and consistent infrastructure.

Fortunately, there is light at the end of the tunnelat least for the consumer market. Integrated graphics chips in mobile processors Panther Lake prove that architecture Celestial has a lot of potential. Both in terms of performance, power consumption and temperatures. Intel ARC B390 in many scenarios it equals AMD Strix Halo.