Cooperation between the HP brand and the Real Madrid sports club has been officially confirmed.
football club real Madrid announced cooperation with HP Inc. during common ceremony in Ciudad Real Madrid. As part of the multi-year agreement, HP will be the first brand whose logo will appear on the sleeve of Real Madrid’s kit in the entire 121-year history of the club. Sponsorship includes men’s and women’s teams, as well as youth programs
HP begins cooperation with Real Madrid
HP will become the latest the club’s technological partner. The collaboration aims to accelerate the digital transformation of club spaces and elevate the experience for Real Madrid fans inside and outside the new Santiago Bernabeu complex, including direct experiences in gaming and club operations.
HP and Real Madrid are two iconic global brands with a shared passion for delighting fans, delivering superior results and making a positive impact on communities. We are honored to partner with Real Madrid and see many exciting opportunities to leverage the power of technology and the strength of the HP brand to create incredible new fan experiences while strengthening our shared communities
– said Antonio Lucio, director of marketing and corporate affairs, HP Inc
Representatives of both organizations attended the ceremonial signing of the agreement, including Real Madrid president Florentino Pérez, HP’s Antonio Lucio and the captains of the men’s and women’s football teams. Real Madrid players appeared for the first time in the colors of their new sponsor during the match against Atlético Madrid on February 4.