How Apple reigns supreme over OLED for smartphones

In terms of revenue generated, Apple iPhones alone represent more than 45% of the OLED smartphone market in the second quarter of 2023. A performance driven in large part by sales of iPhone 14… contrary to what the one might have thought.

The news may not surprise you that much: Apple is the biggest seller of Oled smartphones in terms of revenue. In the first and second quarters of 2023, respectively, the Cupertino giant alone thus totaled 51.2% and 46.3% of the overall revenues generated by the sales of smartphones equipped with AMOLED screens according to the latest figures from Display Supply Chain Consultants. A performance driven mainly by the iPhone 14 Pro and 14 Pro Max in the first quarter of 2023, then by the iPhone 14 and 13 in the second quarter.

As WCCFTech points out, this very good performance of the iPhone 14 quite simply allows it to be the best-selling OLED smartphone between the months of March and June 2023, far ahead of its “Pro” cousins. Samsung, for its part, remains in the top 5 for the first two quarters of 2023 with its Galaxy S23 Ultra. The latter represented 6.9% of the revenues generated during Q1 2023, against “only” 5.2% in Q2 2023, still on the sole ground of OLED smartphones.

The iPhone 14 took the lead, but maybe not for very long…

Still, the prosperity of the iPhone 14 is probably transitory. The device indeed seems to be taking advantage of the wait-and-see attitude of iPhone “Pro” users who are now avoiding the purchase of an iPhone 14 Pro or 14 Pro Max to better acquire the iPhone 15 Pro when it comes out – according to all logical in the course of next September. On the other hand, it is difficult to explain the renewed vigor observed for sales of iPhone 13, launched in 2021.

As for sales figures for the next two quarters, it’s a safe bet that the iPhone 15 Pro and 15 Pro Max will take over the lead in OLED smartphone sales… and with them the revenues generated by Apple in this field. . It is also rumored that the next two flagships from the Californian giant will see their prices increase in certain markets, including Europe. Whether that will be enough to slow sales or not remains to be seen. Answer in a few weeks.

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