Google zmienia zasady reklam

Google bans advertising of tools for undressing people

Google is banning advertising services that help create deepfake pornography and other forms of generated nude photos.

Google has long prohibited advertising sexual content, but until now the company has not banned advertisers from promoting services that can be used to create deepfake pornography and other forms of generated nudity. This is what is changing.

Google currently prohibits advertising of “sexually explicit content,” which the company defines as “text, images, audio, or video that depict graphic sexual acts intended to titillate.” The new policy also prohibits advertising of services that help users create this type of contentwhether by changing the person's image or generating a new one.

The ban comes into effect from May 30

Change that will enter into force on May 30prohibits “the promotion of synthetic content that has been altered or generated to be sexually explicit or contain nude flesh,” such as websites and apps that instruct people on how to create deepfake pornography.

Removal of ads violating the new rules will be done as usual – it will be based on both automatic tools and human reviews. In 2023 alone, Google removed 1.8 billion sexual ads.

Deepfake is an increasing problem

Deepfake pornography has become an ongoing problem in recent years. Last December, two Florida high school students were arrested for allegedly creating artificially generated nude photos of their classmates. This week, however A 57-year-old resident of Pittsburgh was sentenced to over 14 years in prison for possessing deepfake pedophilia materials.

Last year, the FBI issued a warning about a growing number of schemes that involved blackmailing people with artificially generated nude photos. While many AI models make it difficult—if not impossible—for users to create artificially generated nudes, some services allow users to generate sexual content.

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