Disney+ will prohibit account sharing. There was a specific date

Netflix was the first to start fighting against account sharing and it turned out to be a good thing. Within a few months, the website gained a significant number of new users, which was also due to the new, cheaper plan with advertising. No wonder that its competitors are also planning similar steps. One of them is Disney, which has a specific plan to combat account sharing.

Disney+ will prohibit account sharing

Disney estimates that as many as 50 million users of the platform use other people's accounts. This is a huge number, which – with the right incentive – could translate into much better results for the streaming service. Mickey Mouse representatives are convinced that as many as 40 percent these people (about 20 million) could be monetized within 1.5 years. This would bring as much as USD 4 billion in additional revenues.

That's why Bob Iger, the head of Disney, announced that account sharing will be banned this year. In some countries this will happen as early as June, and in the rest of the world it will happen in September. We don't know how exactly this will be implemented, but we can assume that the service will take a similar approach to Netflix.

Disney is changing tactics

However, this is not the end of the changes. Bob Iger also announced a different publishing approach. Marvel fans certainly know that only one film from this universe will debut this year and it will be “Deadpool & Wolverine”. In the coming years, Mickey Mouse wants to limit himself to a maximum of 3-4 films and 2 series. This is to increase the quality and at the same time not make viewers feel satiated.

In addition, Disney intends to focus more on sequels, i.e. continuations of series known and liked by viewers. That's why plans include the second part of “Moana” and the next installment of “Inside Out”. According to Iger, they have a greater chance of success, and due to their recognition, the costs of marketing campaigns are lower.

Given the competition in the overall film industry, sequels obviously have a lot of value. They are known and therefore cheaper in terms of marketing. This is a big turning point for Disney and the streaming market as long as the quality and frequency of content does not decline

– said Bob Iger.