Biedronka opens a strange store. You won’t be able to shop there

Biedronka informed about the unusual action. A chain with an insect in its logo opens a new store. Normally, we wouldn’t write about it if it weren’t for the fact that it is a virtual store where you can’t make purchases. However, you can collect stuffed animals from the Produkciak Gang, which can later be exchanged for a mascot in the real world.

Biedronka virtual store

Why can’t you shop in the new Biedronka store? Because it is virtual. It was created in the game world of Roblox. This is the network’s first initiative of this type. The creators assure that they tried to reproduce Biedronka stores as faithfully as possible, so I suspect that there will be pallets between the aisles, blocking the way (sorry, I couldn’t resist).

In the interactive world, players will be able to play the role of an employee or customer, discovering the secrets of retail trade. As employees, they will ensure the delivery of fresh products from the warehouse, put the goods on the shelf, ensure cleanliness, serve customers both at the cash register and provide information in the store. They will also have the opportunity to bake bread. Customers, in turn, will be able to complete shopping lists.

– informs Biedronka.

Interestingly, in the Biedronka virtual store you can collect digital versions of the Producers Gang. Collecting all of them gives you a chance to receive a code for a sticker that will make it easier to collect the mascot in the real world.

Our Roblox game is not only for entertainment purposes. It’s nothing more than learning through play. We believe that it will make it easier for the youngest to learn important skills, such as “smart shopping” or creating a shopping list.

– says Ewa Wróblewska-Kubiak, Senior Marketing Manager in the Biedronka chain.