Apple’s huge challenge of the day: make people forget the Metaverse

As WWDC 2023 approaches, a big challenge awaits Apple: to present a mixed reality headset that can make you forget the wanderings of the last few years in this category.

That 2022 seems far away with its all-out Metavers! The hype of generative AI has replaced that of the virtual reality world. But the damage has already been done. It’s up to Apple now to prove that another vision is possible.

Apple Glass at WWDC

This Monday, June 5, Apple is holding its WWDC 2023, a very important annual conference for the manufacturer. As every year, we expect the presentation of new versions of its different OS (macOS, iOS, watchOS, etc.), as well as some products, such as new MacBooks or a Mac Studio.

It is rumored, however, that it would be the biggest WWDC of the decade, and for good reason: Apple would launch a new category of products! Besides the Apple Silicon (the M1 chip in Macs) in 2020, the brand’s last hardware revolution was the Apple Watch in… 2014. Almost 10 years later, it’s time to start again.

We’ve been hearing about it in different forms for years: the Apple Glass should logically be revealed in broad daylight tonight!

Shadow of the Metaverse

Apple should therefore launch into mixed reality with a very expensive device only a few months after the craze of “Metavers“, mocked a time before falling into oblivion. Even Meta (formerly Facebook), which changed its name to mark its vision of the future in the Metaverse, didn’t mention the term once during the Meta Quest 3 presentation last week.

However, this period has damaged the image of virtual reality, giving the general public the impression that it is only a question of recreating Second Life, with graphics from 2003. It is therefore up to Apple to prove that mixed reality n it’s not just that.

Replace Mac or iPhone

We suspect that Apple has more than one trick up its sleeve and does not intend to arrive in the Metavers race so late. From what rumors suggest, Apple Glass has another purpose: to replace a computer or a smartphone.

Thanks to its ARM chips, Apple is able to squeeze the power of a MacBook Pro into an easily transportable device, such as an iPad or… glasses? It’s a bit of the idea that we can consider for this new category of device which could make it possible to work on many screens without having to buy a single one. All the power of an M2 chip spanning the user’s full field of vision rather than being restricted to a 13, 15, 17 or 24 inch display.

After Apple’s many successes, it’s hard to doubt the potential of Apple Glass. It remains to be seen whether the very high price (estimates are counting on 3000 dollars) will not be a major obstacle.

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