YouTube tightens the screw. Parents got a new gun on Shorts

The most important news is control over YouTube Shorts. Parents can now set timeout to watch short films. What’s more, YouTube allows you to set this counter to zero. This is a unique solution on the market. Thanks to it, you can completely block access to Shorts when your child should focus on learning.

The platform has also simplified the account creation process. Now switching between family profiles in the mobile app is much faster. Parents can more easily adjust content settings to the age of their children.

Ipsos research shows that such tools really work. As many as 77% of parents in the European Union who use supervised accounts believe that YouTube content is appropriate for their children.

We believe in protecting children in the digital world, not from the digital world. That’s why offering effective, built-in tools is so important – parents play a key role in setting the rules for internet use in their families.

The mental health of children and young people is a global issue, and in the digital age, the content teenagers encounter online can have both positive and negative effects on them. YouTube’s Content Quality Principles give creators practical, research-based guidance on how to create videos that are emotionally safe and supportive of young people’s development. UCL was delighted to be involved in this program to help creators understand their responsibility for teenagers’ wellbeing.

YouTube also focuses on higher quality materials for teenagers. Algorithms will now more often promote films that develop passions and teach new things. The platform developed these standards in cooperation with experts from UCL and UCLA. The new rules are intended to protect young people from the negative influence of social media.

Content creators got it special guide. YouTube encourages them to build positive role models and take care of viewers’ emotions. The films are intended to inspire creative hobbies and teach life skills. It’s part of a larger plan to make the internet a safer place for every teenager.

We’re excited to partner with YouTube to create the Creator Guide. It equips content authors with the knowledge necessary to operate safely and consciously on the Internet. Thanks to it, creators can not only better use the digital world themselves, but also support others. This initiative reflects our shared commitment to building a safer digital environment for all.